HEY APATHY! Subliminal Superheroes
The HEY APATHY! alternative comics are a concomitant amalgamation of both mainstream imagery and underground ideologies. The stories feature popular icons including superheroes, samurai, monsters, and robots, yet present the adventures in a metaphorical manner. In Book One a symbolically stereotypical tale of superheroes and robots is used as a vessel for an unusual fable. The superhuman rises in resistance to a mass technological hypnosis. The moment his individual actions are detected, he is attacked by three Giant Billboard Robots. Whilst retaining an engrossing pace and dealing with the fantasy worlds in a tradition comic book style, the story secretly questions the nature of commercial homogenization and the increasingly difficult task of being oneself. The goal of this alchemic concoction is a book that while suitable for young audiences, remains intellectually provocative to the learned reader. Plus it’s got some really cool pictures in it!
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